I Thought I Was Having a Stroke… Turns Out It Was My Marketing

Wow. Running my moving company, I’ll never forget the day I felt it. That pain in my chest — sharp, heavy, almost like something was wrong with me physically. I thought, “Man, do I need to go to the hospital?”

Turns out, it wasn’t my heart. It was my numbers.

I Thought I Was Having a Stroke… Turns Out

When I finally sat down to look at my books, I realized something terrifying: I had a $10,000 marketing bleed. Ten grand gone. No clear ROI report. No benchmarks. My lead sources were all over the place. I didn’t know which campaigns were working and which were draining me.

I wasn’t just “spending.” I was bleeding out. Deep. Right in the pockets.

And here’s the truth — if I didn’t figure it out, my moving company wasn’t just going to struggle, it was going to drown fast.

So I had to come up with a remedy. Something to stop the bleeding before it put my business in the grave.

That’s when I built out a process I call Test, Track, and Tweak.

1. Test

Every marketing source had to prove itself. Google Ads, postcards, SEO, social, lead providers — we tested them all. No assumptions, no “gut feelings.” Just data.

2. Track

For 90 days, we watched like hawks. Which leads converted? Which ones wasted our time? Where were we overspending? And the real eye-opener: which jobs were too far out of our service area, causing customers to back out the moment they saw the travel fee?

The answers came quick. Some sources were winners. Others were silent killers.

3. Tweak

The final step was adjustments. Cutting what didn’t produce. Doubling down on what did. Dialing in targeting by county, by ZIP code, by budget. We stopped chasing “any lead” and started landing the right leads.

That’s when the bleeding stopped.

And here’s the lesson:
If you’re not watching your spend closely, your marketing will put you out of business quicker than a heart attack.

I wasn’t having a stroke that day — but if I had ignored that $10,000 bleed, my company would have been on life support, no question.

The cure? A system. Test. Track. Tweak.

That’s exactly what we built into the Moving Marketing Blueprint — so you don’t have to go through the same pain.

👉 Want to stop the marketing bleed before it drains your company dry? Join the Moving Marketing Blueprint today for just $97/month. It’s not an expense — it’s the system that turns chaos into clarity and spend into ROI.